Designing a brand is about understanding their audience and how to connect with them.
Branding
Logo & Identity Design | Creative Strategy | Aesthetic Vision | Marketing Collateral
Working across industries, Ellice understands how to visualize and articulate the most authentic message for the brands she is working with. With years of experience and intuition, Ellice understands how to use consumer behaviors, market insights, and trend forecasting to connects brands with their target market.
Featured Work
Samskara Studio
Modamix
What’s Your Daily?
Tigers for Life
What people are saying.
- Kelley Tapia, founder of Samskara Studio
BRAND DESIGN FOR AN ECO-BUILD ARCHITECTURE FIRM
SAMSKARA STUDIO
Brand Identity Design | Style Guide | Creative Strategy
THE STORY:
Developing a brand identity that met the female founder’s vision for a purpose-driven architecture firm.
Samskara Studio is a firm that offers consulting services that focus on refining healthy strategies for a built environment to increase overall human wellbeing. The founder has a vision that her services can invoke human joy by reconnecting communities with the natural world.
CREATIVE LEADER BRINGING A CONTEMPORARY FASHION BRAND TO MARKET
MODAMIX
Creative Direction | Branding & Marketing | Creative Strategy | Design | Seasonal Editorials
THE STORY:
Developing a brand identity that matched the contemporary and modern feel of the collection.
When Modamix entered the market, Ellice was the brand’s sole creative and responsible for creating not only the collection but also the identity and brand design. It was her vision to design a brand identity that felt contemporary and empowering to women. Each season the minimalist palette was accented with the bold colors and patterns from that season’s collection. Modamix connected with its audience from the launch and the women quickly became more than a customer base, they became a community.
BRAND DESIGN FOR AN ENTERTAINMENT COMPANY ABOUT ALL THINGS CARS
WHAT’S YOUR DAILY?
Brand Identity Design | Style Guide | Creative Strategy | Marketing Collateral
THE STORY:
Creating a brand identity that felt authentic to the car world, including promotional items for car shows and events.
What’s Your Daily? is an entertainment company that brings passion and drive to the auto industry. The founder wanted to create a brand that felt nostalgic, well-informed, and celebrates the everyday driver. Because as he says, “supercars are nice but is that really your daily?”
REBUILDING AN ALUMNI COMMUNITY TO BRING PEOPLE TOGETHER
TIGERS FOR LIFE
Creative Strategy | Logo Design | Mission & Messaging
THE STORY:
Launching the Tigers for Life initiative to reestablish trust and engagement with the Alumni community of my alma mater.
During the pandemic, people were looking for ways to connect and feel supported. After noticing that my alma mater had a lapse in their alumni association I spearheaded a community-building initiative called Tigers for Life. Developing a logo, identity, and mission statement that felt inclusive, modern, and nostalgic while celebrating the school’s longstanding commitment to diversity.
